If you have ever stood inside a South Delhi Durga Puja pandal on Sasthi evening, you will recognise the sensory riot that defines Durgotsav Greater Kailash 2. The air is ninety per cent dhunuchi smoke, ten per cent sweet bhog-er khichuri, all soundtracked by the thunderous beats of the dhak and the high-decibel debates of aunties comparing Dhakai Jamdani sarees. Everyone is thirsty for cultural camaraderie, and frantically posing for the almighty Instagram feed.
Into this exact whirlwind, from 15th to 20th October, a handful of us pitched a canopy. We were not selling trending jewellery, artisanal designer clothes, or festive confectioneries. We were Braj Animal Care (BAC), arriving straight from the sacred dust and alleys of Vrindavan, setting up camp in one of the capital's most affluent postcodes.
Our mission? Officially, it was an outreach stall. Unofficially, it was an experiment to see what happens when Braj love vibes infuse South Delhi’s finest.
